Stay close at hand.
Customers keep their card and rewards in Apple Wallet or Google Wallet. There’s no account to create and no extra app to download.
5 businesses already signed up
They visit once.Give them a reason to return.
Digital loyalty cards for local businesses.
Reward every visit, stay connected with your customers and discover what brings them back. All from one platform.
Join the waitlistFor waitlist members: 6 months free on Plus and Pro, within a 12-month subscription confirmed at launch.
For independents and groups.Designed and developed in Switzerland
- 81%
of standard paper cards were not completed in a nine-month field experiment.
Nunes & Drèze · Journal of Consumer Research, 2006- ≈4×
more completed cards and redeemed rewards with a Wallet pass than with paper.
Kyro · Data from 2,000+ businesses, 2024- 93%
open rate observed in a Wallet push notification campaign.
NovelPass · Freedom Rave Wear case study, 2023
More than a loyalty card.
An easy-to-use loyalty card, a way to share your news and insights to understand your customers.
Share your latest news.
Send offers, new arrivals and events straight to your customers’ phones with Wallet notifications. Stay in touch with those who opt in.
Understand your customers.
Track visits, return frequency and redeemed rewards from your dashboard. Spot customer habits and use those insights to adapt your offers.
Your customers are already here. Stay connected.
An NFC stand at the counter, a card on their phone: stay connected and track return visits.
| The usual tools | With LØYAL |
|---|---|
Paper cards
|
|
Newsletters
|
|
Social media
|
|
Your customers’ loyalty card.
You set the rules: points per visit, per purchase or based on the amount spent. Coffee is just one example.
Manage your loyalty programme.
Track your visits, launch campaigns and measure their results.
Café des Amis · Lausanne
Monday — SundayVisit tracking.
Visits1,248
Active cards642
Returning customers64.2%
Rewards redeemed108
Every visit counts.
Monday — SundayReturning customers
412/ 642
Share of active cards that had visited before this week.
Recent visits
Sunday · anonymous tracking by Wallet card
| Card | Last visit | Status | Loyalty |
|---|---|---|---|
| L-8F2A | 16:42 | Point added | +1 point |
| L-3C91 | 16:38 | Reward redeemed | |
| L-7B04 | 16:35 | Point added | +1 point |
Send notifications to your customers.
Share a new arrival, invite customers to an event or remind them of a reward. Your messages reach their Wallet, with their permission.
Café des Amis
See you on Thursday?Coffee tasting from 6 pm. Your next discovery is waiting at the counter.
A plan that fits.
Choose your starting point. The same simplicity, at every stage of your growth.
Light
Your loyalty card and essential visit insights.
29CHF
/ venue / month
Choose Light
- Apple Wallet and Google Wallet card
- Points and rewards that follow your rules
- Essential visit and reward insights
The early joiners’ choice
Plus
Bring customers back with targeted campaigns.
For 6 months
Then 49 CHF / venue / month.
12 months in total, including 6 free. Commitment confirmed at launch, for waitlist members.
Choose Plus- Campaigns and Wallet notifications
- Invitations, new arrivals and reward reminders
- Campaign results measurement
Everything included in Light
Pro
Manage and compare all your venues.
For 6 months
Then 69 CHF / venue / month.
12 months in total, including 6 free. Commitment confirmed at launch, for waitlist members.
Choose Pro- Advanced analytics
- Multi-venue management
- Performance comparisons
Everything included in Light and Plus
Visits, purchases, amount spent: you set your programme’s rules, starting with Light.
Indicative prices and features. The Plus and Pro launch offer is for waitlist members, with a 12-month commitment confirmed at launch.
With you every step of the way.
NFC hardware, installation, training and support included in every plan.
Let’s get you ready.
After you join the waitlist, we’ll contact you to understand your needs, answer your questions and prepare your setup.
Let’s talk about your business.We’ll come and set you up.
When LØYAL is ready, we’ll get back in touch to arrange your on-site NFC installation, configure your software and train your team.
Romain 
Clément 
On-site setup & trainingWe’re here when you need us.
You use LØYAL every day. Whenever you have a question or a problem, our team will reply on WhatsApp within 24 hours.
LoyalBusiness account
Reply within 24 hours
Be one of the first businesses.
Get ready for LØYAL. Early waitlist members will enjoy 6 months free on Plus and Pro, as part of a 12-month subscription. Your commitment will be confirmed at launch.
Your waitlist registration
Your details are emailed to our team to prepare your arrival. No payment or subscription commitment is required at this stage. How we use your data
The team behind LØYAL.
Product, engineering, business and life at the counter. We’re building the loyalty experience we would love to find at our favourite places.
Product & development
Romain Darioli
Experience in tech diplomacy at the consulate in San Francisco, work with NVIDIA and Stanford courses in business and product-market fit.
San Francisco · Stanford
Software engineering
Aymeric Sarrasin
A software engineering background, focused on developing LØYAL and making the everyday experience simple.
Software · Development
Engineering & data
Aurélien Santi
A background in software engineering and at HEC, complemented by training in machine learning.
HEC · Machine learning
Business & strategy
Clément Udry
A background at HSG and HEC Lausanne, with experience at Deloitte in Zurich.
HSG · HEC Lausanne · Deloitte