Lite
Your loyalty card and the essentials to get started.
39CHF
/ month
Choose Lite- 300 active customers
- 1 loyalty programme
- 1 campaign per month
- 1 automatic message rule
- Guided setup
5 businesses signed up this week
They visit once.Give them a reason to return.
Digital loyalty cards for local businesses.
Reward every visit, stay connected with your customers and discover what brings them back. All from one platform.
Choose my planFor independents and groups.Designed and developed in Switzerland by
- 81%
of standard paper cards were not completed in a nine-month field experiment.
Nunes & Drèze · Journal of Consumer Research, 2006- ≈4×
more completed cards and redeemed rewards with a Wallet pass than with paper.
Kyro · Data from 2,000+ businesses, 2024- 93%
open rate observed in a Wallet push notification campaign.
NovelPass · Freedom Rave Wear case study, 2023
A loyalty card on your customers’ phones
Your colours, your rules, their rewards. Your card stays in Apple Wallet or Google Wallet, ready for every visit. No LØYAL app to download.
Event invitations
Notifications that bring your customers back
An offer, an event, a reward to redeem. Stay in touch with customers who have opted in, directly on their phones.
How your customers use their loyalty card
You set the rules: points per visit, per purchase or based on the amount spent. Coffee is just one example.
Your customer scans the QR code on the counter to discover your loyalty card.
They accept the programme’s terms, then confirm adding the card to Apple Wallet or Google Wallet.
It stays on their phone, ready for every visit. No LØYAL app to download.
The merchant brings their phone, with the LØYAL app open, near the customer’s phone. Points are credited according to your rules and the card updates.
Manage customers, loyalty and campaigns
Follow your customers and their visits, manage your loyalty programme and measure your campaigns, all from one interface.
Visits and returning customers, without names or emails.
Create an offer and send it to your customers’ Wallet.
Track offer views, return visits and redeemed rewards.
Café des Amis · Lausanne
Monday — SundayVisit tracking.
Visits1,248
Active cards642
Returning customers64.2%
Rewards redeemed108
Monday — Sunday
Visits412/ 642
Share of active cards that had visited before this week.
Sunday · anonymous tracking by Wallet card
| Card | Last visit | Status | Loyalty |
|---|---|---|---|
| L-8F2A | 16:42 | Point added | +1 point |
| L-3C91 | 16:38 | Reward redeemed | |
| L-7B04 | 16:35 | Point added | +1 point |
Which notifications to send to your customers
Share a new arrival, invite customers to an event or remind them of a reward. Your messages reach their Wallet, with their permission.
A tasting, a concert or a special evening. Invite the people who already know your address.
A new menu, collection or special offer. Let your customers know so they can enjoy it.
Remind each customer of their progress and the points they need for their next reward.
Café des Amis
See you on Thursday?Coffee tasting from 6 pm. Your next discovery is waiting at the counter.
LØYAL compared with paper cards, newsletters and social media
A card on your customers’ phones, the LØYAL app on yours: stay connected and track return visits.
| The usual tools | With LØYAL |
|---|---|
Privacy
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Paper cards
|
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Newsletters
|
|
Social media
|
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Set up LØYAL in three steps
Guided setup and support within 24 hours for everyone. On-site installation and training with Plus and Pro.
Sign up and choose your plan
Choose your plan and join LØYAL. Our team contacts you to confirm your choice, understand your needs and arrange your installation.
Getting started with LØYAL.Setup that fits your plan
Lite: guided setup and videos. Plus and Pro: we install the equipment on site and train your team, with a video onboarding session.
We come to you!
Romain 
Clément 
Run a bakery? If he’s coming, hide the croissants.
Independent use and support
You use LØYAL every day. Whenever you have a question or a problem, our team will reply on WhatsApp within 24 hours.
LØYALBusiness account
Reply within 24 hours
A plan that fits your business.
Three plans for one establishment. For multiple locations, discover our Entreprise plan with a tailored quote.
Recommended
Plus
Targeted messages to bring your customers back.
39CHF69
/ month
FounderFor life for the first 50 Zurich establishments.Our team confirms your place.
- 2'000 active customers
- 3 loyalty programmes
- Unlimited campaigns
- 5 automatic message rules
- On-site installation and training
Pro
A custom card and guidance from the LØYAL network.
89CHF
/ month
Choose Pro- Unlimited active customers
- Unlimited loyalty programmes
- Unlimited campaigns
- Unlimited automatic message rules
- On-site installation and training
Compare all features
Browse the features: all three plans stay visible at the top of the table.
| Features | Lite39 CHF / month | Plus39 CHF / monthFounder | Pro89 CHF / month |
|---|---|---|---|
| 01Capacity and personalisation | |||
| Card templates | 3 | 7 | Custom |
| Simultaneous programmes | 1 | 3 | Unlimited |
| Active customers included | 300 | 2'000 | Unlimited |
| Manually sent campaigns | 1 / month | Unlimited | Unlimited |
| Automatic message rules | 1 | 5 | Unlimited |
| Assisted card redesign | Not included | 1 / year | 4 / year |
| 02Essentials to get started | |||
| Apple Wallet and Google Wallet | Included | Included | Included |
| Your colours and logo | Included | Included | Included |
| No customer name, email or date of birth required | Included | Included | Included |
| Export your data | Included | Included | Included |
| Balance and reward notifications | Included | Included | Included |
| Dashboard: visits, customers and rewards | Included | Included | Included |
| Guided setup and videos | Included | Included | Included |
| Support within 24 hours | Included | Included | Included |
| Starter kitAn NFC tag and counter stand to add the card to Wallet, plus a practical guide for your team. | 90 CHF, once | 90 CHF, once | Included |
| 03Go further with Plus | |||
| Rewards at several stepsOffer a reward before the final reward to encourage customers to return. | Not included | Included | Included |
| Targeted and scheduled messagesChoose who to contact and when to send, with ready-made campaign ideas. | Not included | Included | Included |
| Installation and supportWe install the equipment and train your team, with a video setup session and equipment replacement included. | Not included | Included | Included |
| 04The Pro experience | |||
| “With LØYAL” branding removed | Not included | Not included | Included |
| The collective experience of LØYAL businessesDraw on the collective experience of LØYAL businesses to refine your campaigns. Discover trends emerging across the network: campaign types, wording and messages that encourage customers to return. | Not included | Not included | Included |
| Window stickers and table stands | Not included | Not included | Included |
Active customer limits never block new registrations: we notify you and help you move to a suitable plan.
Entreprise
Multiple establishments?
Contact us for an offer tailored to your organisation, including management and comparison of your locations.
On quotation
- An offer tailored to your number of establishments
- Manage your locations in one interface
- Compare performance across establishments
Join LØYAL.
Choose your plan and our team will help you set up LØYAL in your business.
Plus at 39 CHF/month for life
Please read before signing up
For the first 50 Zurich establishments. Our team checks eligibility and confirms your place.
Monthly billing. Starter kit: 90 CHF excl. VAT, once.
Your LØYAL registration
We confirm your plan and subscription with you before activation. No payment is required at this stage. How we use your data
The team behind LØYAL.
Product, engineering, business and life at the counter. We’re building the loyalty experience we would love to find at our favourite places.
Geovisualisation & technology
Romain Darioli
During his master’s studies in geography at the University of Lausanne, Romain specialised in data visualisation and interactive mapping. His career also took him to San Francisco as a diplomatic attaché working on technology issues, with collaborations with NVIDIA and courses at Stanford.
LinkedIn
Software engineering
Aymeric Sarrasin
A computer engineer, Aymeric gained experience with Valais organisations including PC PROFI and CREALP. His background combines software development with software engineering applied to research on alpine environments.
LinkedIn
Economics & finance
Clément Udry
After studying at HEC Lausanne and pursuing a master’s at the University of St.Gallen (HSG), Clément supported Swiss companies in their development within Silicon Valley’s tech ecosystem from San Francisco. His background also includes experience at Deloitte in Zurich.
LinkedInYour questions about digital loyalty cards
How it works, which plan to choose and how we help your business get started.
What is a digital loyalty card for a business?
A digital loyalty card is a card your customers keep on their phone. With LØYAL, it is saved in Apple Wallet or Google Wallet, where customers can find your business’s points and rewards whenever they visit. It gives your loyalty programme a place in their everyday routine.
You set the programme’s rules and follow its use in your dashboard. Depending on your plan, you can also share updates and reminders with customers who agree to receive notifications.
Why replace paper loyalty cards with a digital card?
A paper card can be left at home or lost between visits. A Wallet card stays accessible on the customer’s phone, together with their points balance and your programme’s rewards. They can find your business alongside the other cards they already keep there.
For your team, LØYAL also provides a view of visits and redeemed rewards. Plans with campaigns let you stay in touch between visits. The results depend on your offer, your customers and how the programme is used.
Can a café, salon or shop use LØYAL?
LØYAL is designed for independent businesses and groups that want to encourage regular visits. A free coffee is only one example: a hair salon, a shop or another business can choose a reward that fits its activity and its customers’ habits.
Programme rules can be based on visits, purchases or the amount spent. After you register, our team discusses your needs with you and arranges an installation that fits the way your establishment works.
How does a customer save the LØYAL card on their phone?
At the counter, the customer scans the QR code to open your business’s page. They review the programme’s terms and then confirm that they want to add the card to Apple Wallet or Google Wallet.
The card is then accessible in their Wallet for future visits. Scanning the QR code opens the setup page; the card is only saved after the customer confirms. The demonstration shows each step of this journey.
Does a customer need a LØYAL app or account?
Customers do not need to download a LØYAL app or create a LØYAL account to keep their card. The programme uses Apple Wallet on iPhone or Google Wallet on a compatible Android phone. Customers confirm the addition from your business’s page. The merchant uses the LØYAL app on their own phone to validate points.
The Wallet’s own requirements still apply. Google Wallet requires a Google Account, for example, and may need to be installed or updated. Having no separate LØYAL app does not mean that customers will never need to adjust their phone’s setup.
Which phones can use the LØYAL card?
LØYAL offers a card for Apple Wallet on iPhone and one for Google Wallet on Android. The phone must support the relevant Wallet and meet its software requirements. Older software versions or certain devices may not support every feature of the customer journey.
The QR code opens the card’s setup page. Points are then validated using the LØYAL app on the merchant’s phone. This process depends on the compatibility of the phones used and the app’s requirements. Our team checks it with you during setup.
How do I set points and rewards for my business?
Programme rules are included from the Lite plan: points can be based on visits, purchases or the amount spent. You associate those points with a reward that fits your business. The coffee in the demonstration is one example of how a programme can work.
During a visit, the customer opens their card in Wallet. The merchant brings their phone, with the LØYAL app open, near the customer’s phone to validate points according to your rules. The card’s balance updates. Installation and training help you and your team learn this everyday process together.
How do I send an offer or reminder to customers’ Wallets?
Lite includes one campaign you send per month and one automatic message rule. Plus and Pro include unlimited campaigns, with five automatic rules on Plus and unlimited rules on Pro. A rule sends a message when a condition is met, such as a customer not returning. This allowance counts configured rules, not individual messages sent. Balance and reward notifications are included for everyone.
Notifications respect customers’ permission and settings. Delivery depends on the Wallet and phone. Campaign results are available from Plus.
How can I tell whether customers are returning?
Your LØYAL dashboard helps you follow visits, returning customers and redeemed rewards. These indicators make it easier to see your customers’ habits and observe how use of your programme changes over time. You can use them to decide which offers deserve more attention.
Plus and Pro also show campaign results, such as notifications sent, offers viewed and associated visits. Pro adds advanced analytics. These observations help you adjust your activity; they are not a guarantee of higher revenue.
Can I manage multiple establishments with LØYAL?
Entreprise: on quotation. Our team will contact you to prepare an offer for your establishments. No price is fixed at this stage.
Lite, Plus and Pro each cover one establishment. Entreprise offers management and comparison across locations with an offer tailored to your organisation.
How much does LØYAL cost for one establishment?
Lite: 39 CHF/month excl. VAT for one establishment. Monthly billing. Starter kit: 90 CHF excl. VAT, once. Plus: 69 CHF/month excl. VAT for one establishment. Monthly billing. Starter kit: 90 CHF excl. VAT, once. Plus at 39 CHF/month for life. For the first 50 Zurich establishments. Our team checks eligibility and confirms your place. Pro: 89 CHF/month excl. VAT for one establishment. Monthly billing. Starter kit included.
Prices exclude VAT. Every plan is billed monthly. The starter kit is a one-time charge on Lite and Plus and is included with Pro.
How should I choose between Lite, Plus and Pro?
Lite starts your card with 300 active customers, one programme and one monthly campaign. Plus offers 2,000 active customers, three programmes, unlimited campaigns and five automatic message rules. Pro offers unlimited customers, programmes and automatic rules, a custom card and campaign tips inspired by the experience of LØYAL businesses.
Draw on the collective experience of LØYAL businesses to refine your campaigns. Discover trends emerging across the network: campaign types, wording and messages that encourage customers to return.
Support within 24 hours is included for everyone. On-site installation and training are included with Plus and Pro. For multiple establishments, request an Entreprise quote.
How does the founder offer work?
Plus at 39 CHF/month for life. For the first 50 Zurich establishments. Our team checks eligibility and confirms your place. Monthly billing. Starter kit: 90 CHF excl. VAT, once.
Submitting the form does not start a payment or subscription. Our team confirms the terms before activation.
What equipment do I need and what is included?
The starter kit includes an NFC tag, counter stand and team guide: 90 CHF excl. VAT, once with Lite and Plus, included with Pro.
On-site installation and training are included with Plus and Pro. Lite includes guided setup and videos. You use your phone with the LØYAL app to validate points. Our team checks phone compatibility and the app’s requirements with you during setup.
How do installation and support for my team work?
After registration, our team confirms your plan and prepares your setup. Lite includes guided setup and videos. Plus and Pro add a video session, equipment installation and training for your team on site.
Support is included in every plan, with a reply within 24 hours on WhatsApp. You then use LØYAL independently and contact us with any questions or problems.